"Created by Impact BBDO, endorsed by LBCI, and in partnership with Cre8mania, Cheyef 7alak is a CSR campaign raising awareness and influencing behaviors for a social change.

The heartbeat of the campaign lies online, and each participant-advocator of the cause- makes a positive difference against those foolish enough to believe they can outsmart the law. The idea behind the project is to engage Lebanese citizens in changing what they believe is wrong with their country and behavior. This citizen journalism campaign is the first of its kind in Lebanon, making the people a part of the change.

The motto of the campaign is "If attention is what they’re looking for, why let them go unnoticed?” and its aim is to spot those people who pride themselves on their wrongdoings."